A PERFUME WITH THE SMELL OF PIG
The smell of pig manure is a nuisance in some areas in Northern Limburg. But could you turn the smell of pigs into a saleable concept? Artist Cathalijne Smulders and scent designer and -architect Tanja Schell started a study in which they, together with farmers and other people involved, have mapped all smells on and around pig farms. The result: Pig Perfume. [more info]
Pig farming has an important waste flow: the smell of pig manure. In some areas this smell is so intense that it can be called a public nuisance for local residents. But could you turn the smell of pigs into a saleable concept? Not just the smell of their manure, but also of their skin, body, or feed? In extensive ‘scent walks’ with farmers and residents, Cathalijne Smulders (1979) unearthed stories and feelings.
The power of scent
Scents and smell bring about involuntary physical reactions, evoke memories, and determine the way in which we experience our surroundings. By intently describing what you smell your personal world of experiences becomes tangible, including the convictions that lie beneath. Which smell ‘suits’ or ‘belongs to’ the country side? What does a farmer think of this, and how do local residents feel about it? Smelling and talking about it together can further a different and more in-depth contact.
Art (limited edition)
The perfume is available as art in a run of 25. The scent product is a balm on the basis of pig lard. By applying the balm, the user is not only tempted to touch themselves but also the pig. The balm is cased in a small ceramic jar, a design by Mariska Koolen. The Pig Perfume can be bought together with a publication by Akiko Wakabayashi for €153.55 (£130.63/$170.37): the current price for a pig ready for slaughter in the Netherlands. Registration by first-come-first-serve via email@example.com.
Pig Perfume is part of CALL (Circular Art Lab Limburg). This initiative by Museum van Bommel van Dam and Venlo City partnered artists with designers of sustainability projects. One of the projects was aimed at stimulating nature-inclusive farming. Pig Perfume uses smell to start the conversation on farming and to research alternative experiences and scenarios together with people involved. The process has been under the guidance of a work group comprised of Stichting Het Limburgs Landschap, HAS, LLTB, and Natuur en Milieufederatie Limburg*.
*The Limburgian Landscape Foundation, HAS University of Applied Sciences, the Limburgian Association for Agriculture and Horticulture, and the Nature and Environment Federation Limburg.